12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Powerful PBN Links
Saturday
, 
July
 
30
 at 
7:00pm
 
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Search Engine Optimization - Does It Really Work?

So, you are looking to use SEO to improve your site's traffic. That's great! However, there's a lot of information that you might not understand. Fear not, because the SEO advice you need is right here! The tips in this article will give you help in getting organized like an expert in SEO.

Product feeds can really help bring you business by reaching a broader online audience. Through feeds you will be able to deliver information about your goods such as descriptions, pricing and images. Send them to shopping sites and search engines. Customers can use a feed reader to subscribe to them directly, too.

Proofread content moves products, but many webmasters forget this critical step. Dedicate resources to making your site readable, both to search engines and to visitors. If you don't take the time to run spell-check and grammar check on your site, search engines will penalize you.

Create original content frequently, and publish it to your site. Stick to a weekly goal that you can keep up with. Websites with new content will be more attractive to the web crawlers than those with older updates. PBN links with fresh content tend to have higher search engine rankings.


Powerful PBN Links


Use videos and a video sitemap to increase the SEO of your website. It is possible to utilize videos to show how a product is used or to let people know who you and your staff are. Post them on your site and label them with the proper keywords. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. And, you're also going to want to post your video to other sites other than your own, such as YouTube and Yahoo. Relax and watch your hits increase.

Invest in adbrite, adwords or other advertising options. When you try to do search engine optimization yourself, it may not yield the increase in rankings you were hoping for. These types of advertisers know what it takes to get more hits. Using a advertising product from a top engine like Google can be a huge boon to your site.

A top optimization idea is to put captions on your site. That means that photos or newspaper articles linked to your site should be taken advantage of, since the captions are often rich in keywords.

To increase your online presence, utilize the local listings on Google and Yahoo. These services give you free publicity that, in turn, bring you more visitors and more visibility. Don't ever turn down a chance for free publicity.

Image links can be optimized for search engine ranking by adding an "alt" tag to each image. If the person viewing your site has blocked images from being seen, these tags will replace those images. By including keywords in alt tags, you can improve your search results ranking a lot.

There are an almost limitless amount of techniques out there for SEO but trying to learn them all is a mistake. There just is not enough time to fully master all the different techniques you can implement, so learn one and exploit it extensively.

One great thing you should do for your website is to tie current events in a relevant way to your products or services. Even if your site is about something else, the current event can help your website be found when a search engine user looks for that topic in a web search. This will also help your site to be more informative to your regular visitors.

Social media sites are a valuable tool in search engine optimization. YouTube is great for videos, while Facebook and Twitter allow direct interaction.

You need to get with a service that doesn't block out your information on domain ownership. Registering your domain with an entity like Google only to have it blocked will not get you the ranking results you want.

Search Engine Optimization requires a lot of patience. You have probably grown accustomed to instant gratification when dealing with the Internet. You must be dedicated and persistent to build a positive web presence. Give your SEO efforts time to work. Eventually, your hard work will net dividends and you will see a surge in search engine related traffic.

You should feel better after reading those tips when it comes to SEO. You read a lot, but hopefully it will all help you out. Besides, you can look over this information again if need be.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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